Brand loyalty remains strong – Sukin Annual Survey 2014

As a testament to the growing popularity of the brand, the Sukin 2014 Annual Survey pulled in nearly 4000 responses from across the globe this year. The survey covers everything from specific brand related questions pertaining to brand attributes and ethos, to those more industry related regarding buying behaviors and average spend.

Amongst a number of surprises were confirmations on figures from years passed. Sukin have held onto their loyal following, with the survey indicating for the third year running that 99.6% of Australian regular Sukin users would recommend the products to family and friends.

Coincidentally, the above results have come in just weeks after Sukin have affirmed once again their position as the number 1 selling natural skincare brand in Australian pharmacies*, a position they have proudly maintained since early 2012.

0029_20130930_Torstar_SukinNo longer a niche sector of the market, natural beauty products, and in particular skincare, is capturing a broader and more educated market by the day. 53.5% of respondents selected natural products as their main purchasing trigger when buying skincare, followed in far second by suitability for the skin.

For those still skeptical about the effectiveness of natural products, the proof is in the pudding with 94% of respondents allocating extreme importance to efficacy when purchasing skincare products. The survey pointed out further insights to the skincare consumer, indicating the rise in need for affordable products with 86.5% of those surveyed stating that they spend less than $50/month on skincare.

Furthermore, whilst the beauty world has exploded online with a number of comprehensive ‘hubs’ for all things beauty related; reviews, how-tos and products listings, consumers are still heading straight to the source with the largest percentage (35.5%) of respondents still visiting brand websites for their beauty related information. This figure is followed by in-store at 29.8% and beauty websites at 22.4%.

*Data supplied by AC Nielsen, Total Cosmetic Skincare and Defined Organic/Natural (Feb14)

The Importance of Australian Made and Owned products.

With Australia Day just around the corner, we at Sukin are pausing to reflect on what it means to be proudly Australian Made and Owned, and what that means for you.

As a team who closely manage their health and fitness, we often come across this quote on various nutrition social media feeds.

“You as a food buyer, have the distinct privilege of proactively participating in shaping the world your children will inherit.” (Joel Salatin)

It’s a powerful piece of writing in its own right, but for us as an Australian owned brand, still manufacturing in Australia, it has applications beyond the food industry.

With manufacturing in Australia at an all time low (and decreasing), causing detriment to our economy and employment rates, there really is no better time to scrutinize carefully the origin of what you are purchasing.

Of course there are a number of barriers to manufacturing that are heavily contributing to its decline here in Australia, mostly pertaining to labour and material costs, of which we can do very little (and wouldn’t want to in the case of labor). So where we can help keep manufacturing alive, shouldn’t we be?

As a brand expanding into international territory, we are fortunate to come into contact with the perception other nations have of Australian made goods. We hold a reputation for quality and excellence, and we think they’re right.

At Sukin we always endeavor to uphold those standards, and are now grateful to be in a position where our little natural skincare brand takes on multinationals with brute force in our channels, thanks to the support we receive from fellow Australians choosing to purchase our products over international brands.

So now our plea is this; there are so many Australian companies producing amazing things that need your support to continue doing so. Companies whom at this stage, do not have the support of large banner groups and retailers assisting to spread the word about their products.

For this Australia Day perhaps your commitment to making Australia an even better nation could be to replace five international brands in your household, with Australian ones. Discover five new Australian companies, or introduce five new friends to an Australian brand that you love.

You will contribute to the Australian economy, create Australian jobs, and assist in shaping the Australia that your children will inherit.

– Amy and the Sukin Team.

Hello Fresh Australia

From the month of December 2013, whilst stocks last all orders from will receive a complimentary $30 gift card for Hello Fresh.

Hello Fresh Article - Image2Hello Fresh makes cooking delicious meals night after night an easy task with their weekly deliveries of fresh produce, menu plans and recipes.

With a dedicated food team of culinary experts, Hello Fresh delivers creative menus week after week that are fast, fuss free and absolutely delicious.

Hello Fresh Article ImageYou can order boxes ranging from 3-5 meals, for 2 or more people and select whether you want a classic or veggie box. The best part is, the meals are extremely healthy, with ingredients sourced from local suppliers, whom Hello Fresh are more than happy to share with you.

For more information on Hello Fresh visit their website here.

– Amy

Guest Piece – 10 ways to boost moisture in your skin

We’re delighted to share with you a piece written by Lou of Littlewinglou on 10 ways to boost moisture in your skin.

littlewingHer blog is a mixture of all of her loves, you’ll find clean eating recipes, fashion snap shots, make up tips and tricks and a whole lot of love. To follow Lou on any number of her channels please click the links BlogFacebook, YouTube, Instagram, Twitter, Pinterest.

10 ways to boost moisture in your skin
If you’ve read some of my blog posts, you’ll know I’m a strong believer in what you put in is what you get out. Healthy skin is not only about what you put on it but also about what you put in your body, so I’ve put together my 10 best ways to give your skin a moisture boost.

1. Drink Water
I know this is an obvious one, but some people still don’t drink enough water! We’re made up of 70%, so it makes sense that we need to top up that water supply regularly.  The first signs of thirst is your body telling you it’s getting dehydrated, so it’s best to drink continuously during the day.  Baby sips, and aim for 1.5 to 2 litres a day.

2. Eat Avocados
Avocados are a great fruit to help you boost moisture in your skin.  They’re made up of monounsaturated fats (the good fats), and the protective layer of fatty acids that surrounds skin cells helps to keep the moisture in your body, preventing dehydration. Let’s all say yay for avocados!

3. Boost facial moisture with rose hip oil
If you have dry skin, then rose hip oil should be on your next shopping list. Like the fatty acids in avos, the fatty acids in rose hip oil help to protect the cell membranes as well. It also contains vitamin E, beta carotene and the anti-oxidant lycopene, which are all amazballs for skin health and hydration.

3. Take a Fish Oil supplement
Taking a fish oil supplement is going to triple your skins moisture from the inside out.  The essential fatty acids DHA works on brain functionality while EPA helps the skin by regulating oil production to boost hydration, so you get smarter and your skin gets better! A win win in my books. Fish oil also has anti-inflammatory properties so can help with inflamed skin conditions.

4. Boost body moisture with oil rather than cream
Whether you choose a body oil vs a body lotion comes down to preference, but there are a few benefits of using a body oil that may sway your vote.  Oils protect the skin’s lipid barrier and help to prevent moisture from evaporating from the skin. Oils are also absorbed better by the skin.  I love Sukin’s Wellbeing Body Oil which has some amazingly beneficial hydrating essential oil extracts in it.

5. Avoid Alcohol
I know you may ‘boo’ me and I can see your eyes are glazing over, but for reals, alcohol is a massive dehydrator of skin.  It’s a diuretic so you basically pee more, that’s why we feel so crappy after a hangover because we’re dehydrated e.g feeling like a cat has pooped in your mouth.

6. Boost hair moisture with a hydrating treatment
The simple rule is that if you dye your hair, then you need to boost the moisture that is lost from dying it with a hydrating treatment.  There are loads to choose from out there so it’s just about trialing to find the best one for your lovely locks.

8. Protect your skin
Hands up who’s had a sun burn? (Everyone!) Now hands up who’s tried to replenish the moisture lost to get rid of the dry flakey skin? It’s hard to treat right? That’s because we have basically fried all our skin cells and they’re slowly dying off (sad face). Protection is the first line of defence. If you don’t protect your skin, you’ll know about it when you start aging prematurely. Now repeat after me…I Shall Always Protect My Skin.  Lovely.

9. DIY Facials
If you’re unable to afford a facial with a beautician, all is not lost.  You can still do a perfectly good DIY facial at home that your skin will thank you for.  It’s all about finding the right products that are going to nourish your skin. You can buy hydrating masks which you apply after exfoliating, which will give your skin a good moisture boost.  The trick is to do your DIY facial regularly, so you see the benefits.

10. Exfoliate
If you’re over 30 like (I am), it saddens me to inform you that your skin starts to get a bit lazy. Cell turn over and collagen production slows down, so it’s important to exfoliate at least 3 times a week. This helps with cell turnover, taking away the lazy (and dead) skin cells so your body can make new ones! What does that do? It will brighten and even your complexion. It also helps moisture products to work better as they can penetrate deeper.
If you’re under 30, exfoliation is still important, but you could get away with once or twice a week, as your cells haven’t slackened off that much yet. Lucky ladies!

I hope you’ve enjoyed my post, it’s been great stopping by. You can catch me on my blog
Peace Out x

The HOW and WHY of toning

Why tone the skin?

Toning seems to be the one step in a skincare routine that has the most people baffled.  Should I use a toner? What does it do? Do you need to use one? I think the confusion is caused by the many different uses of a toner, so it comes down to assessing your skin type.

Toners can be included in a routine for a number of reasons:

Astringent – to remove excess oil and tone pores
Freshen – to refresh the skin after cleansing
Spritz – to rehydrate skin, brighten skin or set makeup

If you’re following a Sukin regime, then what you will find is that astringent ingredients such as witch hazel and green tea are found within the cleansers where necessary, and are balanced with a number of moisturising ingredients. In terms of oil balance, these ingredients are found in the foaming cleansers, as they are targeted to oilier skin types.

The Sukin toner is formulated for additional hydration, and to calm the skin after cleansing. With just two actives of Rose Water and Chamomile, the Sukin toner falls somewhere in between freshening and spritzing.

So on to assessing your skin type. If you are an overly oily skin type then chances are you are familiar with toning your skin. If you are going to use one to assist in balancing the oils after cleansing, my suggestion would be to stick to natural ingredients where possible.

If you are a dry skin type then a toner isn’t really necessary unless you want to infuse the skin with extra moisture and goodness prior to cleansing. A toner in this instance can help with keeping the skin plump and bright throughout the day.

Debunking the myths – Toner’s as pore minimisers
Pore size is unfortunately something we are stuck with. The best we can do is keep them clean of dirt and grime so that they are not as visible. I saw it best described as follows; pores are not surrounded by muscle that allows them to expand and contract, so the size of them is determined by how elastic the skin is, and how clear they are. Tightening the skin in general will make the pores look smaller, as will keeping pores clean.

Some things to be wary of
Some toners rely on high amounts of alcohol as  an astringent, which can be very drying on the skin if used frequently. If you find this kind of toner necessary in your skincare routine for oil control, perhaps look into changing your cleanser instead and see if you can balance your oils that way. Using astringent toners to try and deeply clean the skin can cause more damage than good in many cases, and I would suggest a double cleanse method to remove all makeup before using an astringent toner to clean the skin.

Any Questions? Please comment below as always.


Order of the day – Solving your product and routine anxieties

One thing I am hearing time and time again from Sukin customers is that they aren’t always confident that they are using the right products, and in the right order. Does that sound like you?

Whilst it is difficult to answer this question for each individual in a single blog post, I am going to try and answer the main questions that we have from customers.

The problems I see arising are not with picking your cleanse, tone and moisturise routine, you all seem to be well learned in that regard, and most of you know your skin well (which is great!).  When I boil it down, I have identified three major culprit confusions and a handful of products that are causing the dramas.

  • Should I be using the Intensive Firming Serum and Hydration Booster and in what order?
  • Do I need the Rose Hip Oil and Hydration Booster and when is it best to use both?
  • Which night cream is for me and what are the main differences between the Moisture Restoring Night Cream and the Replenishing Night Cream?

I am more than happy to compose a part two to this post if your question isn’t answered here, so please make sure you leave a reply if you have further questions.

photoShould I be using the Intensive Firming Serum and Hydration Booster and in what order?

These products are developed to perform different functions so certainly they can be used together. I will point out straight away though that this is not suitable for everyone as these products are quite rich in formulation.

The names are the giveaway, one is for firming and the other for hydration.

The Firming Serum is best worn under makeup, over moisturiser.  The reason behind this logic is that your moisturiser will soak in quite quickly, but some of the ingredients in the serum are designed to work from top layer down so you want this to be the last thing that sits on your skin before your foundation, plus, it provides a nice little barrier for your pores.

Argan, Acai and Goji berries are your three key actives in this one. Argan is rich in essential fatty acids and vitamin E to boost skin renewal, while goji, rich in vitamins, aids circulation and helps minimise fine lines and wrinkles. Acai, a highly potent antioxidant complex assists in preserving skin collagen.

The Botanical Hydration Booster best works its magic at night time (particularly if you’re looking at using the Serum also). Use this little beauty under your night cream/night time moisturiser, or if you’re a night time rose hip oil user you can mix the two oils together before applying, or apply the Booster first then the Rose Hip Oil.

The Booster is a pure elixir, so essentially every ingredient is an active.  Immortelle, argan and vitamin E look after your cell regeneration. Sweet almond rapidly absorbs to assist in protecting the skin’s lipid barrier and jojoba offers deep moisturisation.

If you’re using both you get a good double dose of argan and vitamin E, which is great for ageing skin.

Do I need the Rose Hip Oil and Botanical Hydration Booster and when is it best to use both?

Again these products serve different purposes and you certainly don’t need both, but both can work wonders on your skin together.

We just touched on the Booster and its benefits and by now I’m sure most of you are familiar with Rose Hip Oil. Rich in essential fatty acids, vitamin E and lycopene, this oil is perfect for overall skin health and nourishment.

As mentioned you can either mix the two or you can apply separately, but always use the Booster first. Alternatively you can use your Rose Hip Oil in the morning as or with your moisturiser, and then reserve your Booster for night time.

Which night cream is for me and what are the main differences between the Moisture Restoring Night Cream and the Replenishing Night Cream?]

The names are again the giveaway, but here’s the run down on the main differences.

Our Moisture Restoring Night Cream is deeply hydrating, and uses Rose Hip and Borage Oils to repair damaged skin cells. Essentially the purpose of this night cream is hydration (obviously) and overall skin nourishment.

Our Replenishing Night Cream is targeted at fine lines, combating free radicals using a high anti-oxidant complex of goji, acai and immortelle to regulate sebum and collagen levels and promote skin elasticity. This one really is anti ageing at its best and has been developed as an ideal night time moisturiser to complement the two other Purely Ageless products.

So essentially you will choose which one is best suited to you depending on what you are hoping to achieve. As a blanket recommendation, for those ages 35 and under, you probably don’t need to be using the Replenishing Night Cream just yet. If you feel you get enough hydration and nourishment in the rest of your skincare routine however, targeting skin elasticity and fine lines is probably a good option so you may like to try it.

I hope this has been helpful to some of you and as mentioned please comment if there is more you would like to see from ‘order of the day’.

Till next time,  Amy.

Rid The Dreaded Red – Tackling Skin Redness

This topic was suggested by Suzie Elovalis in the Sukin Blog-Spiration Competition 2013.

Possibly one of the most common skin issues, and yet one of the most difficult to tackle is skin redness. Whether you are flushing, blushing or burning, the battle of the dreaded red can be frustrating, painful and sometimes a little embarrassing.

All redness is essentially a dilating of the skin’s vessels and hence a rush of blood to the face; the causes of this are varied. Types of skin redness is an article in itself and a long one at that, so I’m just going to focus on those that we commonly are asked about.

As a bit of fast trivia for you, redness of the skin is called erythema.

Causes of redness

  • Rosacea – three times more common in women than men and particularly common in North Western European cultures. Redness is usually centralized around the nose and flushing out to the cheeks. Less commonly, it spreads up to the forehead and down to the chest area.
  • Irritation (allergy) – typified by flare ups after being outdoors for long periods or exposed to natural elements that will usually set off other allergy symptoms in conjunction such as sniffles, head stuffiness and itchy eyes.
  • Eczema and psoriasis – conditions of the skin whereby the skin is itchy and dry. Eczema sufferers usually deal with dry patches in various areas that can be set off by allergies or stress. Psoriasis is genetic and usually involves an overproduction of skin cells, which leads to red, raised areas of skin that are extremely dry.

If you are suffering from unexplained redness, please consider…

Redness can be a side effect of a seemingly unrelated condition – allergies to food and environment and conditions such as lupus can have this effect on the skin.  If redness is persisting or worsening, it is a good idea to seek medical consult, especially if the redness is also uncomfortable, itchy or painful.

In my research into skin redness I came across a wide variety of sources recommending avoidance as a treatment method. Initially I thought this to be obvious and unhelpful however when looking into the sheer number of triggers for all of the above conditions, I realised that firstly, redness sufferers need to figure out the cause of their condition.

It can be any of the following: sun, alcohol, stress, wind, exercise, spicy food, humidity, product allergies, medications, fruits, meats, dairy products, chemical exposure… and the list goes on.

My recommendation would be to start a log of when and where your redness is flaring up, maybe even keep a food diary at those times to see if there are any patterns. Look into what you did that day and over a few weeks see if you can at least narrow the list down to a few possibilities to try and work out the cause.

If your redness is not serious and you are looking at calming it, there are a number of hero ingredients that we highly recommend you consider including in your routines that should tame the dreaded red.

  • Aloe Vera – there’s a reason this natural wonder has been used for centuries on the skin. Not only is it intensely moisturizing but its anti-inflammatory properties assist in reducing the dilation of the capillaries causing the redness. With a similar pH composition to the skin, aloe vera absorbs without irritating and assists in softening the skin cells (perfect for eczema and psoriasis sufferers).  You can purchase Sukin Aloe Vera Gel for $9.95AUD from most stockists or online. Whilst it is targeted for body and after sun use, the aloe vera gel can certainly be used on redness on the face also.
  • Rose Hip Oil – the essential fatty acid content of Rose Hip Oil assists in nourishing the skin cells and preventing damage to the skin often caused by prolonged conditions that cause redness.  Rich in vitamin E, rose hip oil can replace lost moisture alleviating dryness and in turn reducing the redness.
  • Green Tea – You can drink it or you can put it on your skin but either way Green tea is a great remedy for skin redness. Green tea assists in boosting cell regeneration and is a fabulous anti-inflammatory making it ideal for those suffering from rosacea, psoriasis and eczema. Studies have also reported a reduction in sunburn redness after drinking and applying topically. The Sukin sensitive range is formulated with the inclusion of green tea as a key active.

If have anything to add, particularly methods of reducing redness or any tips and tricks, please use the ‘leave a reply’ box below as we’d love to hear from you.

Thanks for reading, Amy.